“Well Rested Skin” repositions Estée Lauder’s Advanced Night Repair as the refined alternative to over-treatment culture. Rooted in the insight that modern beauty craves calm over correction, the campaign celebrates rest as luxury and simplicity as strength—showcasing how radiance can happen overnight, naturally.
Campaign Overview
Campaign Title: Well Rested Skin
Product: Estée Lauder Advanced Night Repair Collection
Campaign Overview:
Developed as a conceptual 360° customer storytelling campaign, Well Rested Skin reimagines rest as the ultimate luxury in modern beauty. The creative challenge was to elevate Advanced Night Repair as the refined alternative to intervention and over-treatment — a ritual where results come naturally, not artificially.
Insight:
Today’s beauty consumer balances endless routines, filters, and treatments, yet what she desires most is to look calm, refreshed, and naturally radiant.
Big Idea:
Well Rested Skin transforms nighttime into a moment of renewal. By positioning rest as a luxury and self-care as sophistication, the campaign reframes Advanced Night Repair as the essential step in achieving visibly smoother, brighter, and hydrated skin — overnight, naturally.
Spec Ad 1- OOH Billboard
Spec Ad 2- OOH Digital
Post 1 – Product-Centric